Data Discovery with Tableau: A Case Study Using Data Analytics Tool

Author Name(s): Amresh Kumar, Sayali M. Baitule, Santosh Kumar Sahu
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We live in the era of big data, where large volume of data is continuously rapidly growing with high velocity. Looking into the various characteristics of big data we must have a concluding tool to get best insight of the collected data efficiently. Thus there is a need of the technology and support. Information and Communication Technology (ICT) stands for information technology (IT) that enables the person to access, accumulate, transmit, and control Big Data, Economic & Business Analysis and Management Model, Government Management Models, Cloud and Security and many more. Over the years IT companies or business is trying to take benefit of such information and communication technology. This Paper outlines the brief of case study and practices done on a dataset “Global Super Store 2016”. This data is a sample data set provided by Tableau Community. In this paper, data analytic tool (business intelligence) is applied for generating insights through data visualization. We tried to analyse the market with respect to various region, category and segment as dimensions and sales, profit, discount as measures in order to improve the growth in market and deciding business strategy to capture good market. Also we tried to facilitate any organizations to construct improved decisions as well as confirm and contradict active theories or models.


A. ICT Information and communication technology (ICT) [1][3] is extensional word for information technology (IT) which stresses the function of unified communications and telephone lines and wireless signals, computers as well as necessary enterprise software, middleware, storage, and audiovisual systems, which enable users to access, store, transmit, and manipulate information. B. Data
As per common individual view, data is the collection of raw fact that can be analyzed for making decisions. [2] Data is a set of values of qualitative or quantitative variables. Data exists in a variety of forms, like text on paper or bytes stored in electronic memory.


In this paper various case studies has been performed and tried to interpret the various data visualization patterns to observe the trends in sales in the given data set “Global super store 2016”. This case study helps in finding the trends of growth in sales and predicts the business best strategy in order to suggest and take some proper action or steps to improve business decision. Thus as a conclusion data discovery with Tableau as data analytics tool for generating various insights via data visualization has been done successfully. Hence in this way this case study was done to observe and decide various business strategies to capture good market and facilitate the organizations to formulate superior decisions.

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