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The ability of linguistic units to generate new connotative and associative meanings (that is, intentionality) is especially relevant for political rhetoric, the function of which is to influence an audience as a rule. A created semantic field requires a detailed analysis both from the point of view of political science and from the point of view of linguistics, since ideologemes are the phenomenon of political reality and a language fact simultaneously.
The study is devoted to the understanding of the post-perestroika period ideological system. In the framework of the political-journalistic discourse (based on the material of the daily “Izvestia” issues in 1992) eight thematic groups of post-perestroika period ideologemes were singled out by the method of continuous sampling (the total number of ideologeme uses was 1658 units). Ideological nature, repeatability and evaluation were referred to the obligatory signs of an ideologeme (understood as the ability to influence an existing picture of the world).
The leading “democratic” ideologems did not form the basis of modern political discourse, as the promises of a “golden” democratic future were not justified. The results of the research can be applied for further theoretical understanding of the post-Soviet political myth.
Linguistic sovetologists believe that the year 1992 is considered as the starting point of modern political language research beginning [Budaev, Chudinov 2008]. This is the end of perestroika and the beginning of a new era for a former totalitarian country with a planned economy. The destruction of the Soviet myth led to the change in social values to the opposite ones, previously viewed as “hostile”. At the same time, there was the process of new foundations modeling for Russians worldview (within the language level – at the expense of units containing an ideological component), and the media played a significant role in this.
Thus, it becomes urgent to study the technologies of information and political management by public consciousness (because at the present stage the struggle for political power is carried out mainly in the aspect of information warfare) to develop the methods of confrontation. One of the fundamental tools for linguistic picture of the world transformation is ideologemes (representing the central nominations of a mythologeme [Vepreva, Shadrina 2006: 125]).
A number of publications is devoted to the study of political, political and journalistic discourse [Harkova, Shigapova 2014; Sheigal 2000; Shemshurenko, Shafigullina 2015; Van Dijk 1998; Wodak 1989, et al.], in particular, concerning the perestroika, post-Soviet discourse [Dunn 1995; Koteyko 2014; Political Discourse 1998; Ryazanova-Clarke 2008; Shaposhnikov 1998, etc.], an ideological content of political discourse [Erol 1993; Guseinov 2003; Malysheva 2009; Robinson 1995 et al.].
This work is devoted to the understanding of the ideological system of the initial post-perestroika stage.
The change of political discourse in the early 1990-ies was followed by the process of new central ideologemes rethinking and creation, which became the nucleus of the emerging mythologies. The results of the study (assuming the study of the emerging ideological system in dynamics in the long term) can be applied for further theoretical understanding of the post-Soviet political myth development phenomenon.
The work is performed according to the Russian Government Program of Competitive Growth of Kazan Federal University.
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