Ensuring Competitive Advantages of the Industrial Enterprises and Entrepreneurship in a Digital Economy

Author Name(s): Aleksey V.Streltsov,*Gennady I. Yakovlev, Ekaterina Y. Nikulina, Natalia V. Nikitina, Liliya V. Ermolina
Author Email: dmms7@rambler.ru

Abstract

The main characteristics of the new production paradigm, aspiring by the global leadership to change radically the role of the industrial sector, acquire, on the one hand, the obvious features of the service, providing individual consumption, and on the other – the horizontal infrastructure, based on principal socio-economic processes within the digital economy. The aim of the study is searching and identification of significant organizational and economic reserves to increase the production efficiency, applying in the conditions, ensuring the competitiveness of domestic enterprises, which are provided due to involving in the economic turnover of innovative digital solutions new methods to work with market counterparties and consumers, taking into account the big data, social requirement, creativity, high standards of human-machine morality. The appropriate typification of enterprises was made, depending on their place in the chain that created the new usage value and the complex range of technologies and equipment. In further research, it should be continued to identify new production concepts as “growth points “, because “breakthrough” technologies offer fundamentally new ultra-efficient methods of organizing industrial research and development, production and marketing science-intensive products.

Introduction

Nowadays there is an urgent need to address the pressing problems of economic growth acceleration, caused by global changes in traditional reproductive chains and the widespread rapid development of “disruptive” technologies, generated by the fourth industrial revolution. It is necessary to find and to use new methods of organizing production, increasing efficiency to use resources of the enterprises digital transformation, which are essentially different from traditional forms and interaction methods with subjects of market activity, attracting competences from the virtual sphere. As a result, the nature of consumer demand will change, product life cycle management, and key parameters for assessing the enterprises efficiency on a comprehensive scale will change inevitably (Yakovlev, 2007) [1]. Digitalization of the economy is considered as a new objective need for social and economic development, radically different from the previous processes of Informatization, which were able to previously quite satisfactorily problem solving, using computer and information technology in the application process to the economic problems, developing of labor factor productivity (Holford, 2019) [2]. In this regard, N.K. Hanna (2007) considered the problems of digital development ten years ago and noted the high role of industrial enterprises as primary links in the Formation of Added value takes place in the framework of coherent international production systems using potential synergies between the programs of the proliferation in electronic business and the services sector development (Hanna, 2007) [3]. Added value takes place in the framework of coherent international production systems using potential synergies between the programs of the proliferation in electronic business and the services sector development [3].

Conclusion

The digital transformation of the enterprise is understood as a set of measures aimed at creating a “smart production” (smart factory). Domestic manufacturing enterprises and entrepreneurs need to identify the most promising areas to apply digital technologies. Horizons of future development should be based on the implementation and development of digital culture based on advanced specialists in digitalization, providing them with conditions for high-quality creativity. To be ahead, you shouldn’t not wait, but act now, implementing the strategy “to get ahead without catching up”, i.e. to jump on a new technological basis organizing high-performance industries.

Obviously, that the challenge of digitalization is one of those big tasks when have to mobilize the forces and resources of total Russian society in the name of progress. Clearly, that in the conditions of hyper competition, each progressive organization must undergo its genetic development to determine modern business goals and the main tools in order to achieve them on the basis of digitalization, which is the main condition for survival in a rapidly changing environment.

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